Ascend Business Brokers occasionally will alert restaurant owners when we have been contacted by qualified buyers looking for specific types of restaurants.
If you are considering selling your restaurant, we have qaulified buyers who have specifically requested the following restaurants:
Ascend Business Brokers, Massachusetts business brokers, assists Massachusetts and New Hampshire restaurant owners in selling their businesses. Should you be considering the sale of your restaurant, please call us (866.970.7050 X100). All inquiries from restaurant owners always are held in strict confidence.
Ascend Business Brokers is pleased to be featuring for sale a fantastic Irish Pub/Bar located in the very heart of Boston. Well located, this is an established pub with a great sales history. The pub area operates on two floors (dark woods, wainscoting, stained glass, etc.), each with its own bar. A full-time owner/manager should be all that’s needed for this jewel to shine. Full liquor and limited entertainment licenses. Alcohol sales range from 60% to 80% depending upon season. Gross sales during 2012 was approximately 800K. The asking price for this pub is only 399K -- a bargain given its Boston location and level of sales.
This pub opportunity is an Ascend Business Brokers exclusive listing. It is brand new to market. Opportunities of this nature are rare. Don't let this one pass you by. For additional information, please visit Ascend Business Brokers, or call us at 866.970.7050, Ext 100.
Ascend Business Brokers, Massachusetts business brokers, assists Massachusetts and New Hampshire business owners in selling their businesses. Should you be considering the sale of your business or restaurant, please contact us. All inquiries from restaurant owners always are held in strict confidence.
Ascend Business Brokers is pleased to announce that we are representing an Asian themed restaurant for sale in a very desirable community North of Boston. The business is licensed for 75 seats. The restaurant is open for lunch (5 days) and dinner (7 days). It has a beer and wine license and an entertainment license. There is light entertainment on the weekends.
The restaurant is perfect for conversion to Asian fusion cuisine and this likely would boost sales immediately.
For additional information, please visit Ascend Business Brokers.
Ascend Business Brokers assists owners in selling their businesses.
Ascend Business Brokers is pleased to be marketing a truly unique Boston area hair salon and spa, along with the real estate. The Spa offers a full range of spa services, including hair and skin care, waxing, make-up, body treatments, and massage. The prominently located building offers an income opportunity in addition to the Spa.
For additional information, please visit Ascend Business Brokers, or call us at 866.970.7050, Ext 100.
Ascend Business Brokers, Massachusetts business brokers, assists owners in selling their businesses.
Ascend Business Brokers occasionally will alert business owners when we have been contacted by qualified buyers looking for businesses in specific industries.
While working with a print company in New Hampshire, we have identified several qualified buyers who are actively seeking to acquire one or more print companies in the following locations:
Several of these buyers are current or former print shop owners, most with multi-unit experience. Multi-unit owners prefer to grow by acquisition and are aggressively seeking commercial print shops in particular at this time.
Ascend Business Brokers, Massachusetts business brokers, assists owners in selling their businesses. Should you be considering the sale of your print shop, please call us (866.970.7050 X100). All inquiries from business owners always are held in strict confidence.
This is the third and final part of the Strategic Marketing Plans series. Part 1 of the series discussed the need to identify the types of potential buyers for a business, while Part 2 addressed the specific methods used to target and attract buyers. This article focuses on the importance of "timing" in relation to the Strategic Marketing Plan for the sale of a business.
As stated earlier in this series, the way to obtain the highest price upon selling your business is to attract the greatest number of potential buyers. Common sense suggests one further thing, that the potential buyers for a business should be targeted simultaneously, whenever possible. Negotiating with two or three (or more) buyers is better than negotiating with just one. This is nothing more than the law of supply and demand as it applies to the sale of a business.
This concept is so simple that is often overlooked, particularly when businesses are marketed for sale by their owners. It is one’s natural tendency to negotiate with a buyer (usually the first to show interest) at the expense of actively continuing the search for additional prospects. This is because searching for buyers takes time and effort. Nevertheless, failing to continue the search for buyers is a grave mistake when it comes to achieving the highest price for selling your business, because attracting the greatest number of potential buyers at once increases the likelihood of obtaining the highest price upon selling a business.
For these reasons, timing is extremely important. After having identified the types of potential buyers for a business and the best methods to attract them, all of these methods must be aggressively pursued across multiple marketing channels, simultaneously.
The ultimate goal is to bring the most buyers possible to the negotiating table, at the same time. When this goal is accomplished, a business owner has the best likelihood of obtaining the highest price for his business. This is true regardless of whether one is selling a restaurant, which has been our example in this series, or any other business.
Ascend Business Brokers, Massachusetts business brokers, assists owners in selling their businesses.
Part 1 of the series Strategic Marketing Plans discussed the need to identify the types and categories of potential buyers for a business. Part 2 of this series discusses the methods used to target and attract specific types of buyers, once they have been identified.
Let's continue using the example of selling a restaurant from Part 1. Potential buyers identified for the restaurant might include the following:
An essential element of the Strategic Marketing Plan involves devising methods to target and attract the greatest number of buyers from each category. Online advertising with the most prominent business listing websites and print advertising generally will reach all types of buyers, provided that they are actively searching for a restaurant. Moreover, based upon our experience, online advertising is most likely to attract buyers from only the first three categories.
In many cases, Current Restaurant Owners, Regional Chain Owners, National Chain Owners and Investors are not aware that they are potential buyers for a restaurant. Only after they are contacted and informed of the opportunity do they transform into potential buyers for a restaurant. These buyers must be individually targeted by telephone, e-mail and/or old-fashioned, direct mail advertising campaigns.
Contacting potential buyers by telephone, e-mail and direct mail is not always straightforward. Both the Employee-manager and the Owner of one restaurant might constitute potential buyers for another restaurant. However, while the Employee-manager of a restaurant might be reached by telephone to discuss the opportunity, the Owner might be reached only by direct mail or e-mail. This is why marketing across “multiple channels” is the essential.
Contacting the so-called "decision-makers" for Regional Chain Owners, National Chain Owners and Investors can be very difficult. These folks are well known for guarding their contact information and, in many cases, only will discuss potential acquisitions with trusted business associates.
Common sense suggests that the way to obtain the highest sale price for your business is to attract the greatest number of potential buyers. An experienced business broker or intermediary will devise a Strategic Marketing Plan in order to target and attract the greatest number of buyers for a restaurant - or any other type of business.
As discussed, a sound Strategic Marketing Plan should involve multiple channels. Obviously, the broker must have on hand (or have the means to acquire) an ample database of potential buyers for a business, and possess (or quickly develop) relationships with the "decision-makers" for institutional and corporate buyers within the industry.
Experience counts when selling a business. For you to achieve the best price upon the sale for your business, your broker’s marketing plan must involve more than adverting your business online and waiting (praying?) for buyers to call.
Part 3 of this series will discuss the importance of "timing" in relation to the Strategic marketing Plan.
Ascend Business Brokers, Massachusetts business brokers, assists owners in selling their businesses.
